Privacy policy

1. IMPORTANT INFORMATION

Purpose of this privacy policy

This privacy policy aims to give you information on how Lutra-Embroidery collect and proces your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, enquire about or products, purchase a product, or take part in a sales promotion.

This website is not intended for children and I do not knowingly collect data relating to children.

Controller

Lutra-Embroidery SAS is the controller and responsible for your personal data (referred to as “Lutra-Embroidery” or “I” in this privacy policy)..

If you have any questions about this privacy policy, including any requests to exercise, please contact me using the details set out below.

Contact details

You can contact me in the following ways:

Email address: lutra@lutra-embroidery.com

You have the right to make a complaint at any time Office of the Privacy Commissioner of Canada (OPC). I would, however, appreciate the chance to deal with your concerns before you approach the OPC so please contact me in the first instance.

Changes to the privacy policy and your duty to inform me of changes

I keep this privacy policy under regular review.

It is important that the personal data I hold about you is accurate and current. Please keep me informed if your personal data changes during your relationship with me.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. I do not control these third-party websites and are not responsible for their privacy statements. When you leave this website, I encourage you to read the privacy policy of every website you visit.

2. THE DATA LUTRA-EMBROIDERY COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

Lutra-Embroidery may collect, use, store and transfer different kinds of personal data about you which I have grouped together as follows:

– Identity Data includes first name, last name, username or similar identifier, title.

– Contact Data includes billing address, delivery address, email address and telephone numbers and social media account names.

– Financial Data includes bank account and payment card details. Payment details are processed by payments processor, Adyen – regarding your payment card, I only see the last three digits of your CVV number.

– Transaction Data includes details about payments to and from you and other details of products you have purchased from me.

– Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and (with your permission) location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

– Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, requests for support and survey responses.

– Usage Data includes information about how you use this website (including our craft tutorials and blog) and incomplete purchases you start but don’t complete on this site.

– Marketing and Communications Data includes your preferences in receiving marketing from me and th third parties and your communication preferences.

– Social Data includes any mentions you make of Lutra-Embroidery in your social media accounts.

I also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, I may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if I combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, I treat the combined data as personal data which will be used in accordance with this privacy policy.

I do not collect any Special Categories of Personal Data about you (this means details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

If you fail to provide personal data

Where I need to collect personal data by law, or under the terms of a contract I have with you, and you fail to provide that data when requested, I may not be able to perform the contract I have or are trying to enter into with you (for example, to provide you with the products you order). In this case, I may have to cancel a product order you have with me but I will notify you if this is the case at the time.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

Lutra-Embroidery use different methods to collect data from and about you including through:

Direct interactions. You may give me your Identity, Contact and Financial Data by filling in forms or by contacting me. This includes personal data you provide when you:

– order Lutra-Embroidery products;

– create an account on this website;

– subscribe to my newsletter;

– request information about my products;

– enter a competition, promotion or survey; or

– give me feedback or contact me by email or through this website.

Cookies and the like. As you interact with this website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. I collect this personal data by using cookies and other similar technologies. I may also receive Technical Data about you if you visit other websites employing Lutra-Embroidery cookies. Please see cookie policy for further details.

I obtain Technical Data from analytics providers such as advertising networks such as Facebook; and

Contact, Financial and Transaction Data from providers of technical, payment services such as Paybox or Authorize (based inside and outside the UK and EU), and delivery service providers.

Social Data from service providers I engage to notify me of mentions of Lutra-Embroidery and my products in social media networks.

4. HOW DO I USE YOUR PERSONAL DATA?

Lutra-Embroidery will only use your personal data when the law allows me to. Most commonly, Lutra-Embroidery will use your personal data in the following circumstances:

– where I need to perform the contract I am about to enter into or have entered into with you (that is, the contract for delivery of my products to you).

– where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

– where I need to comply with a legal obligation.

Click here to find out more about the types of lawful basis that I will rely on to process your personal data.

Purposes for which I will use your personal data

Lutra-Embroidery have set out in a table at the end of this document, a description of all the ways I plan to use your personal data, and the legal basis I rely on to do so. In brief, I use your data:

– to register you as a new customer

– to process and deliver your order

– to manage our relationship with you

– to enable you to enter in a prize draw, competition or complete a survey

– to run and protect my business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

– to deliver relevant website content and advertisements to you and measure or understand the effectiveness of my advertising

– to use data analytics to find out what products you like, improve This website, products, marketing, customer relationships and experiences

– to make suggestions and recommendations to you about products that may be of interest to you

– to run my ‘refer-a-friend’ programme

– to communicate with you regarding the use of any of your social media content in my marketing

Marketing

I strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

I may use data I process about you to form a view on what I think you may want or need, or what may be of interest to you. This is how I decide which products, services and offers may be relevant for you.

If you buy or enquire about my products or sign up for Lutra-Embroidery newsletter, then (unless you opt out), I may send you promotional info about my products by post and email. Where Lutra-Embroidery need your consent to send marketing communications, I will only do so if you have provided that consent.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Like many companies, I may serve you with banners and ads when you are on other websites and apps. I try to serve you with ads you’ll be interested in. I do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as AdRoll and Facebook’s Custom Audience service.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies I use, please see Cookies Policy.

Change of purpose

I will only use your personal data for the purposes for which I collected it, unless I reasonably consider that I need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact me.

If I need to use your personal data for an unrelated purpose, I will notify you and I will explain the legal basis which allows me to do so.

Please note that I may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. DISCLOSURE OF YOUR PERSONAL DATA

I may share your personal data with the parties set out below for the purposes set out in the table at the end of this policy.

– Other companies who provide, IT and system administration services and undertake group-wide business admin and reporting.

– Service Providers who help me with delivery and order processing and fulfilment.

– Digital agencies and service providers acting as processors who provide me with marketing, IT, website optimisation and system administration services – including Heroku, Amazon Web Services, DEDI Agency.

– Service providers acting as processors who help me refine and target my ads and marketing communications, and my engagement with social media users – for example, Facebook and Pixlee.

– Email service providers acting as processors who help me distribute and analyse responses to my email communications – including MailChimp.

– I use Facebook services to show advertising on third party websites to previous visitors to my site. You can opt out of remarketing by Facebook here:https://www.facebook.com/LutraEmbroidery/48.

– Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

– Third parties to whom I may choose to sell, transfer or merge parts of my business or my assets. Alternatively, I may seek to acquire other businesses or merge with them. If a change happens to my business, then the new owners may use your personal data in the same way as set out in this privacy policy.

6. INTERNATIONAL TRANSFERS

Some of myexternal service providers are based outside Canada (including my fulfilment centre in the USA or in the UK) – their processing of your personal data will involve a transfer of data outside of Canada.

Whenever I transfer your personal data out of Canada, I ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

– I will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see here.

– where I use certain service providers, I may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see here.

– where I use providers based in the US, I may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see here.

– please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of Canada.

7. DATA SECURITY

I have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, I limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on instructions and they are subject to a duty of confidentiality.

I have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where I are legally required to do so.